UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                            --------------------

                                  FORM 8-K

                               CURRENT REPORT
                   PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported):March 15, 2004

                           NEWELL RUBBERMAID INC.
           (Exact Name of Registrant as Specified in its Charter)

          Delaware                1-9608                36-3514169
       (State or Other          (Commission           (IRS Employer
        Jurisdiction           File Number)        Identification No.)
      of Incorporation)

          10 B Glenlake Parkway
                Suite 600
             Atlanta, Georgia                        30328
     (Address of Principal Executive               (Zip Code)
                 Offices)

      Registrant's telephone number, including area code:(770) 670-2232





   Item 7.   Financial Statements and Exhibits.

        (c)  Exhibits.

             Exhibit
             Number      Description
             -------     -----------

             99.1        Press Release captioned "Newell Rubbermaid
                         Announces Sale of Three Businesses," dated
                         March 15, 2004, issued by Newell Rubbermaid Inc.


   Item 12.  Results of Operations and Financial Condition.

   The information in this Report, including the Exhibit attached hereto,
   is furnished pursuant to Item 12 of this Form 8-K.  Consequently, it
   is not deemed "filed" for the purposes of Section 18 of the Securities
   Exchange Act of 1934, or otherwise subject to the liabilities of that
   section.  It may only be incorporated by reference in another filing
   under the Exchange Act or Securities Act of 1933 if such subsequent
   filing specifically references this Form 8-K.

   On March 15, 2004, Newell Rubbermaid Inc. (the "Company") issued a
   press release announcing that it had reached a definitive agreement to
   sell three businesses (Burnes{R} Picture Frame, Anchor{R} Glass and
   Mirro{R} Cookware) to Global Home Products, LLC, an affiliate of
   Cerberus Capital Management L.P.  A copy of the Company's press
   release, dated March 15, 2004, is attached as Exhibit 99.1.

   The press release contains the following non-GAAP financial measure -
   diluted earnings per share, excluding restructuring and other charges.
   For purposes of SEC Regulation G, a "non-GAAP financial measure" is a
   numerical measure of a registrant's historical or future financial
   performance, financial position or cash flows that excludes amounts,
   or is subject to adjustments that have the effect of excluding amounts,
   that are included in the most directly comparable measure calculated
   and presented in accordance with GAAP in the statement of income,
   balance sheet or statement of cash flows of the issuer; or includes
   amounts, or is subject to adjustments that have the effect of including
   amounts, that are excluded from the most directly comparable measure
   so calculated and presented.  Operating and statistical measures and
   certain ratios and other statistical measures are not non-GAAP
   financial measures.  For purposes of the definition, GAAP refers to
   generally accepted accounting principles in the United States.
   Pursuant to the requirements of Regulation G, the Company has provided,
   as a part of the press release, a reconciliation of this non-GAAP
   financial measure to the most directly comparable GAAP financial
   measure.

   The Company has used this financial measure for several years, both in
   presenting its results to stockholders and the investment community
   and in its internal evaluation and management of its businesses.  The
   Company's management believes that the presentation of diluted earnings
   per share, excluding restructuring and other charges, is useful to





   investors since this measure:

      *  enables investors and anlysts to compare the current non-GAAP
         measure with the corresponding non-GAAP measure used in the past,
      *  provides information with respect to earnings per share, both
         historical and expected, related to continuing operations after
         the Company's restructuring plan is completed, and
      *  permits investors to view the Company's performance using the
         same tools that Company management uses to evaluate the Company's
         past performance and prospects for future performance and to
         gauge the Company's progress in achieving its stated goals.

   Additionally, the Company uses this measure as one of the performance
   goals that help determine the amount, if any, of cash bonuses for
   corporate management employees under the Company's management cash
   bonus plan.

   While the Corporation believes that this non-GAAP financial measure is
   useful in evaluating the Company, this information should be considered
   as supplemental in nature and not as a substitute for or superior to
   the related financial information prepared in accordance with GAAP.
   Additionally, this non-GAAP financial measure may differ from similar
   measures presented by other companies.





                                 SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of
   1934, the registrant has duly caused this report to be signed on its
   behalf by the undersigned hereunto duly authorized.


                                      NEWELL RUBBERMAID INC.




   Date:  March 19, 2004              By: /s/ Dale L. Matschullat
                                          --------------------------------
                                          Dale L. Matschullat
                                          Vice President - General Counsel
                                            & Corporate Secretary





                                EXHIBIT INDEX


   Exhibit No.     Description
   -----------     -----------

   99.1            Press Release captioned "Newell Rubbermaid
                   Announces Sale of Three Businesses," dated
                   March 15, 2004, issued by Newell Rubbermaid Inc.


                                                             EXHIBIT 99.1
                                                             ------------

                                PRESS RELEASE
            NEWELL RUBBERMAID ANNOUNCES SALE OF THREE BUSINESSES
           Company Divests Burnes Picture Frame, Anchor Glassware
                        and Mirro Cookware Businesses


   ATLANTA, MARCH 15, 2004 - Newell Rubbermaid Inc. (NYSE: NWL) announced
   today that it has entered into a definitive agreement to sell three
   businesses (Burnes{R} Picture Frame, Anchor{R} Glass and Mirro{R}
   Cookware) to Global Home Products, LLC, an affiliate of Cerberus
   Capital Management L.P.  This transaction is consistent with the
   company's intention to divest nonstrategic businesses and concentrate
   on leveraging brand strength and product innovation in its core
   portfolio of businesses. Closing of the transaction is subject to
   regulatory approval and certain other customary conditions.

   In 2003, the three businesses contributed approximately $695 million
   of sales in the Calphalon{R} Home Segment. Under the terms of the
   agreement, the company will retain the accounts receivable of the
   businesses and expects gross proceeds as a result of the transaction
   to be approximately $310 million. Other terms of the agreement were
   not disclosed.

   Newell Rubbermaid CEO Joseph Galli said, "Divesting non-strategic
   businesses is a priority for 2004, and we are pleased to report
   significant progress against this initiative. Combined with our
   other divestitures this year, we have now completed the bulk of our
   portfolio transformation.  While we still have more work to do, we are
   moving carefully and quickly to transform Newell Rubbermaid into an
   organization capable of consistent growth and profitability through a
   core portfolio of businesses."

   OUTLOOK
   This transaction will be dilutive to earnings approximately $0.11 to
   $0.13 cents. For 2004, the company continues to expect sales to
   decline 1% - 3% and continuing diluted earnings per share to now be in
   the range of $1.36 to $1.46. This range excludes restructuring charges
   of $43 - $63 million ($0.11 - $0.16 per share) and other charges of
   $10 - $20 million ($0.03 - $0.05 per share) primarily related to
   product line exits and charges of $95 - $115 million ($0.31 - $0.39
   per share) primarily for foreign currency translation adjustments
   related to divestitures of non-core businesses.

   For the first quarter 2004, the company continues to expect internal
   sales to decline 1% - 3% and continuing diluted earnings per share to
   be $0.16 - $0.20. This range excludes restructuring charges of $25 -
   $35 million ($0.06 - $0.09 per share) and other charges of $5 - $10
   million ($0.01 - $0.03 per share) primarily related to product line
   exits and charges of $95 - $115 million ($0.31 - $0.39 per share)
   primarily for foreign currency translation adjustments related to
   divestitures of non-core businesses.




   A reconciliation of the 2004 earnings outlook is as follows:

                                           1st Quarter        Full Year
                                           -----------        ---------
   Diluted earnings per share
      continuing operations             ($0.27) - ($0.23)   $0.81 - $0.91
   Diluted earnings per share
      discontinued operations                ($0.02)           ($0.02)
   Excluding:
     Restructuring charges                $0.06 - $0.09     $0.11 - $0.16
     Other charges--product line exits,
       divestitures                       $0.32 - $0.42     $0.34 - $0.44
                                        -----------------   -------------
   Diluted earnings per share,
     excluding charges                    $0.16 - $0.20     $1.36 - $1.46
                                        =================   =============

   CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
   The statements contained in this press release that are not historical
   in nature are forward-looking statements. Forward-looking statements
   are not guarantees since there are inherent difficulties in predicting
   future results, and actual results could differ materially from those
   expressed or implied in the forward looking statements. For a list of
   major factors that could cause actual results to differ materially
   from those projected, refer to Newell Rubbermaid's third quarter 2003
   Form 10-Q, Exhibit 99.1, filed with the Securities and Exchange
   Commission.

   NON-GAAP FINANCIAL MEASURES
   This release contains non-GAAP financial measures within the meaning
   of Regulation G promulgated by the Securities and Exchange Commission.
   Included in this release is a reconciliation of the differences
   between these non-GAAP financial measures with the most directly
   comparable financial measures calculated in accordance with GAAP.

   ABOUT NEWELL RUBBERMAID
   Newell Rubbermaid Inc., is a global marketer of consumer products with
   2003 sales of over $7 billion and a powerful brand family including
   Sharpie{R}, Paper Mate{R}, Parker{R}, Waterman{R}, Colorific{R},
   Rubbermaid{R}, Stain Shield{R}, Blue Ice{R}, TakeAlongs{R},
   Roughneck{R}, Brute{R}, Calphalon{R}, Little Tikes{R}, Graco{R},
   Levolor{R}, Kirsch{R}, Shur-Line{R}, BernzOmatic{R}, Goody{R}, Vise-
   Grip{R}, Quick-Grip{R}, IRWIN{R}, Lenox{R}, and Marathon{R}. The
   company, headquartered in Atlanta, Ga., employs approximately 40,000
   people worldwide.





   This press release and additional financial information about the
   company are available under the Investor Relations section of the
   company's website at www.newellrubbermaid.com.

   Newell Rubbermaid Inc.
   Atlanta, GA
   Securities Listed
   NYSE
   Common Stock
   (Symbol: NWL)
   www.newellrubbermaid.com

   Jesse Herron
   Vice President, Investor Relations
   6833 Stalter Drive
   Rockford, IL 61108
   Phone: 815-381-8150

   Susan Masten
   Director, Public Relations
   6833 Stalter Drive
   Rockford, IL 61108
   Phone: 770-670-2215