UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                            --------------------

                                  FORM 8-K

                               CURRENT REPORT
                   PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

      Date of report (Date of earliest event reported): March 15, 2004

                           NEWELL RUBBERMAID INC.
           (Exact Name of Registrant as Specified in its Charter)

               Delaware                1-9608          36-3514169
     (State or Other Jurisdiction   (Commission       (IRS Employer
          of Incorporation)         File Number)   Identification No.)

         10 B Glenlake Parkway
               Suite 600
           Atlanta, Georgia                         30328
    (Address of Principal Executive              (Zip Code)
               Offices)

   Registrant's telephone number, including area code:  (770) 670-2232







   Item 7.   Financial Statements and Exhibits.

        (c)  Exhibits.

             EXHIBIT
             NUMBER                   DESCRIPTION
             -------                  -----------


             99.1      Press Release captioned "Newell Rubbermaid
                       Realigns Segment Reporting," dated March 15, 2004,
                       issued by Newell Rubbermaid Inc.




   Item 12.  Results of Operations and Financial Condition.

   The information in this Report, including the Exhibit attached hereto,
   is furnished pursuant to Item 12 of this Form 8-K.  Consequently, it
   is not deemed "filed" for the purposes of Section 18 of the Securities
   Exchange Act of 1934, or otherwise subject to the liabilities of that
   section.  It may only be incorporated by reference in another filing
   under the Exchange Act or Securities Act of 1933 if such subsequent
   filing specifically references this Form 8-K.

   On March 15, 2004, Newell Rubbermaid Inc. (the "Company") issued a
   press release announcing that it has changed its segment reporting to
   align public reporting with recent changes in management reporting.  A
   copy of the Company's press release, dated March 15, 2004, is attached
   as Exhibit 99.1.

   The press release contains non-GAAP financial measures.  For purposes
   of SEC Regulation G, a "non-GAAP financial measure" is a numerical
   measure of a registrant's historical or future financial performance,
   financial position or cash flows that excludes amounts, or is subject
   to adjustments that have the effect of excluding amounts, that are
   included in the most directly comparable measure calculated and
   presented in accordance with GAAP in the statement of income, balance
   sheet or statement of cash flows of the issuer; or includes amounts,
   or is subject to adjustments that have the effect of including
   amounts, that are excluded from the most directly comparable measure
   so calculated and presented.  Operating and statistical measures and
   certain ratios and other statistical measures are not non-GAAP
   financial measures.  For purposes of the definition, GAAP refers to
   generally accepted accounting principles in the United States.
   Pursuant to the requirements of Regulation G, the Company has
   provided, as a part of the press release, a reconciliation of each of
   the non-GAAP financial measures to the most directly comparable GAAP
   financial measure.

   The Company has used the financial measures that are included in the
   press release for several years, both in presenting its results to
   stockholders and the investment community and in its internal
   evaluation and management of its businesses.  The Company's management







   believes that these measures -- including those that are "non-GAAP
   financial measures" -- and the information they provide are useful to
   investors since these measures:

   *    enable investors and analysts to compare the current non-GAAP
        measures with the corresponding non-GAAP measures used in the
        past, and

   *    permit investors to view the Company's performance using the same
        tools that Company management uses to evaluate the Company's past
        performance, reportable business segments and prospects for
        future performance and to gauge the Company's progress in
        achieving its stated goals.

   Operating income, excluding asset impairment, restructuring charges
   and other charges for each of the Company's five segments, continuing
   operations and discontinued operations and amounts of operating
   income, excluding asset impairment, restructuring charges and other
   charges as a percentage of sales for such respective segments,
   continuing operations and discontinued operations are also useful to
   investors because they provide information with respect to operating
   income related to continuing operations after the Company's
   restructuring plan is completed.

   While the Corporation believes that these non-GAAP financial measures
   are useful in evaluating the Company, this information should be
   considered as supplemental in nature and not as a substitute for or
   superior to the related financial information prepared in accordance
   with GAAP.  Additionally, these non-GAAP financial measures may differ
   from similar measures presented by other companies.







                                 SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of
   1934, the registrant has duly caused this report to be signed on its
   behalf by the undersigned hereunto duly authorized.

                                      NEWELL RUBBERMAID INC.


   Date:     March 19, 2004           By: /s/ Dale L. Matschullat
                                          ------------------------------
                                          Dale L. Matschullat
                                          Vice President - General
                                          Counsel & Corporate Secretary







                                EXHIBIT INDEX

    EXHIBIT NO.     DESCRIPTION
    -----------     -----------

    99.1            Press Release captioned "Newell Rubbermaid
                    Realigns Segment Reporting," dated March 15,
                    2004, issued by Newell Rubbermaid Inc.






                                                             EXHIBIT 99.1
                                                             ------------

                                PRESS RELEASE
                                -------------



                NEWELL RUBBERMAID REALIGNS SEGMENT REPORTING

   ATLANTA, MARCH 15, 2004 - Newell Rubbermaid Inc. (NYSE: NWL) announced
   today that it has changed its segment reporting to align public
   reporting with recent changes in management reporting.

   The company will now report the following five segments: Cleaning &
   Organization, Tools & Hardware and Home Fashions, led by Chief
   Operating Officer James J. Roberts, and Office Products and Other, led
   by Chief Operating Officer Robert. S. Parker.

   The realignment schedules, which reflect discontinued operations,
   along with a listing of divisions in each segment are included in this
   press release and can also be found on the investor relations portion
   of the company's web site at www.newellrubbermaid.com.

   ABOUT NEWELL RUBBERMAID
   Newell Rubbermaid Inc., is a global marketer of consumer products with
   2003 sales of over $7 billion and a powerful brand family including
   Sharpie{R}, Paper Mate{R}, Parker{R}, Waterman{R}, Colorific{R},
   Rubbermaid{R}, Stain Shield{R}, Blue Ice{R}, TakeAlongs{R},
   Roughneck{R}, Brute{R}, Calphalon{R}, Little Tikes{R}, Graco{R},
   Levolor{R}, Kirsch{R}, Shur-Line{R}, BernzOmatic{R}, Goody{R}, Vise-
   Grip{R}, Quick-Grip{R}, IRWIN{R}, Lenox{R}, and Marathon{R}. The
   company, headquartered in Atlanta, Ga., employs approximately 40,000
   people worldwide.

   This press release and additional financial information about the
   company are available under the Investor Relations section of the
   company's website at www.newellrubbermaid.com.

   Newell Rubbermaid Inc.
   Atlanta, GA
   Securities Listed
   NYSE
   Common Stock
   (Symbol: NWL)
   www.newellrubbermaid.com

   JESSE HERRON
   Vice President, Investor Relations
   6833 Stalter Drive
   Rockford, IL 61108
   Phone: 815-381-8150

   SUSAN MASTEN
   Director, Public Relations
   6833 Stalter Drive
   Rockford, IL 61108
   Phone: 770-670-2215




NEWELL RUBBERMAID, INC. SALES, OPERATING INCOME AND IDENTIFIABLE ASSETS 2003 AND 2002 Q1 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 477.5 40.0 0.3 40.4 8.5% 455.7 47.9 1.9 49.9 10.9% Office Products 322.3 47.0 1.0 48.0 14.9% 334.1 32.2 5.6 37.8 11.3% Tools & Hardware 265.6 35.4 1.5 36.9 13.9% 112.5 10.9 2.4 13.3 11.8% Home Fashions 219.6 4.7 1.2 6.0 2.7% 222.6 9.7 - 9.7 4.4% Other 272.9 20.7 0.3 21.1 7.7% 264.5 14.3 0.1 14.4 5.4% Corporate - (7.2) - (7.2) - (7.5) - (7.5) Impairment - - - Restructuring (24.5) 24.5 - (7.3) 7.3 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,557.9 116.2 28.9 145.1 9.3% 1,389.4 100.2 17.3 117.5 8.5% Discontinued Operations 178.5 (35.1) 35.2 0.1 0.1% 207.6 10.0 2.4 12.4 6.0% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 1,736.4 81.1 64.1 145.2 8.4% 1,597.0 110.2 19.7 129.9 8.1% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Q2 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 512.4 21.0 0.2 21.2 4.1% 489.5 40.2 0.7 40.9 8.3% Office Products 507.8 114.8 0.1 114.9 22.6% 480.3 103.9 - 103.9 21.6% Tools & Hardware 294.6 47.7 0.6 48.3 16.4% 201.8 19.6 0.4 20.0 9.9% Home Fashions 227.8 7.9 0.7 8.6 3.8% 248.1 20.3 - 20.3 8.2% Other 269.6 21.9 0.0 21.9 8.1% 273.3 7.1 (0.4) 6.7 2.5% Corporate - (6.3) - (6.3) - (7.7) - (7.7) Impairment - - - Restructuring (52.9) 52.9 - (0.1) 0.1 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,812.2 154.1 54.6 208.7 11.5% 1,693.0 183.3 0.8 184.1 10.9% Discontinued Operations 163.9 (13.6) 5.6 (8.0) -4.9% 202.0 (1.6) 8.9 7.3 3.6% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 1,976.1 140.5 60.2 200.7 10.2% 1,895.0 181.7 9.7 191.4 10.1% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Q3 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 514.4 31.9 0.4 32.3 6.3% 477.6 43.5 (1.2) 42.3 8.9% Office Products 428.7 69.9 0.1 70.0 16.3% 437.8 81.2 3.7 84.9 19.4% Tools & Hardware 299.3 53.4 0.3 53.7 17.9% 232.9 30.7 5.1 35.8 15.4% Home Fashions 223.5 17.5 0.6 18.1 8.1% 248.5 1.0 - 1.0 0.4% Other 281.4 33.6 (0.2) 33.4 11.9% 314.3 38.5 0.6 39.1 12.4% Corporate - (10.9) - (10.9) - (7.5) - (7.5) Impairment - - - Restructuring (32.2) 32.2 - (51.0) 51.0 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,747.3 163.2 33.4 196.6 11.3% 1,711.1 136.4 59.2 195.6 11.4% Discontinued Operations 197.4 (17.7) 17.1 (0.6) -0.3% 237.2 21.0 0.3 21.3 9.0% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 1,944.7 145.5 50.5 196.0 10.1% 1,948.3 157.4 59.5 216.9 11.1% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Q4 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 509.4 (0.9) (0.0) (1.0) -0.2% 479.0 37.4 (2.2) 35.2 7.4% Office Products 422.4 77.8 1.3 79.1 18.7% 431.9 88.8 (0.8) 88.0 20.4% Tools & Hardware 340.2 42.8 (0.2) 42.6 12.5% 235.8 18.0 8.4 26.4 11.2% Home Fashions 230.1 14.3 4.5 18.7 8.1% 236.5 13.3 (6.9) 6.4 2.7% Other 338.5 48.0 1.4 49.4 14.6% 321.3 36.2 1.4 37.6 11.7% Corporate - (5.9) - (5.9) - (8.4) (0.1) (8.5) Impairment (34.5) 34.5 - - - Restructuring (74.6) 74.6 - (43.4) 43.4 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,840.6 66.9 116.1 183.0 9.9% 1,704.5 141.9 43.3 185.2 10.9% Discontinued Operations 252.2 (254.1) 261.9 7.8 3.1% 309.2 38.5 11.6 50.1 16.2% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 2,092.8 (187.2) 378.0 190.8 9.1% 2,013.7 180.4 54.9 235.3 11.7% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Full Year 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 2,013.7 92.0 0.9 92.9 4.6% 1,901.8 169.0 (0.7) 168.3 8.8% Office Products 1,681.2 309.6 2.5 312.1 18.6% 1,684.1 306.1 8.5 314.6 18.7% Tools & Hardware 1,199.7 179.2 2.3 181.5 15.1% 783.0 79.2 16.3 95.5 12.2% Home Fashions 901.0 44.4 7.0 51.4 5.7% 955.7 44.3 (6.9) 37.5 3.9% Other 1,162.4 124.2 1.6 125.8 10.8% 1,173.3 96.1 1.7 97.8 8.3% Corporate - (30.3) - (30.3) - (31.1) (0.1) (31.2) Impairment - (34.5) 34.5 - - - - - Restructuring - (184.2) 184.2 - - (101.8) 101.8 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 6,958.0 500.4 233.0 733.4 10.5% 6,497.9 561.8 120.6 682.4 10.5% Discontinued Operations 792.0 (320.5) 319.8 (0.7) -0.1% 956.0 67.9 23.2 91.1 9.5% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 7,750.0 179.9 552.8 732.7 9.5% 7,453.9 629.7 143.8 773.5 10.4% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Identifiable Assets: 12/31/2003 12/31/2004 Cleaning & Organization 1,256.6 1,339.1 Office Products 997.5 998.3 Tools & Hardware 812.1 584.8 Home Fashions 633.5 646.2 Other 569.7 617.7 Corporate 2,719.2 2,629.5 ------- ------- Continuing Operations 6,988.6 6,815.6 Discontinued Operations 492.1 588.8 ------- ------- Total 7,480.7 7,404.4 (1) Charges are primarily related to restructuring, asset impairment, product lines exits, acquisitions and divestitures.
NEWELL RUBBERMAID, INC. SEGMENTS AND DIVISIONS CLEANING & ORGANIZATION Rubbermaid Home Products Rubbermaid Food & Beverage Rubbermaid Commercial Rubbermaid Europe Rubbermaid Canada OFFICE PRODUCTS Sanford North America Sanford Europe Sanford Latin America Sanford Asia Pacific TOOLS & HARDWARE IRWIN North America IRWIN Latin America IRWIN Europe Lenox BernzOmatic Shur-Line Amerock HOME FASHIONS Levolor/Kirsch Home Decor Europe Swish UK OTHER Calphalon Cookware Europe Goody Graco Little Tikes DISCONTINUED OPERATIONS Panex Frames Europe Mirro (formerly part of the Calphalon Division) Burnes Anchor