1
 
                                       FILED PURSUANT TO RULE NO. 424(B)(3)
                                       REG. NO. 333-47261
 
PROSPECTUS SUPPLEMENT NO. 11
(TO THE PROSPECTUS DATED MAY 14, 1998)
 
                        10,000,000 PREFERRED SECURITIES
 
NEWELL LOGO                 NEWELL FINANCIAL TRUST I
            5 1/4% CONVERTIBLE QUARTERLY INCOME PREFERRED SECURITIES
                      (CONVERTIBLE QUIPS(SM)* SECURITIES)
              (LIQUIDATION PREFERENCE $50 PER PREFERRED SECURITY)
   GUARANTEED TO THE EXTENT SET FORTH IN THE PROSPECTUS REFERENCED HEREIN BY,
                     AND CONVERTIBLE INTO COMMON STOCK OF,
 
                                   NEWELL CO.
                            ------------------------
 
     This Prospectus Supplement No. 11 supplements and amends the Prospectus
dated May 14, 1998, as it has previously been supplemented by Prospectus
Supplements dated June 5, 1998, June 25, 1998, July 13, 1998, July 23, 1998,
August 12, 1998, September 8, 1998, October 8, 1998, November 6, 1998, December
8, 1998 and January 11, 1999. The initial May 14, 1998 Prospectus and all eleven
Prospectus Supplements constitute the current Prospectus.
 
     The Prospectus relates to: (1) the 5 1/4% Convertible Quarterly Income
Preferred Securities (The Preferred Securities represent preferred undivided
beneficial ownership interests in the assets of Newell Financial Trust I.); and
(2) the shares of common stock of Newell Co. that may be issued on conversion of
the Preferred Securities.
 
     The Selling Holder Table in the Prospectus is amended so that the following
line items read as follows:
 
SHARES OF COMPANY NUMBER OF COMMON STOCK PREFERRED SECURITIES ISSUABLE UPON OWNED AND CONVERSION OF NAME OF SELLING HOLDER OFFERED HEREBY PREFERRED SECURITIES ---------------------- -------------------- -------------------- 34. Equi-Select Total Return Fund............................. 21,600 21,307 94. MFS Series Trust I -- MFS Equity Income Fund.............. 3,793 3,740 98. MFS/Sunlife Series Trust -- Total Return Series........... 144,200 142,252 101. MFS Variable Insurance Trust -- MFS Growth with Income Series.................................................... 4,398 4,336 102. MFS Variable Insurance Trust -- MFS Total Return Series... 10,000 9,864 148. Sun Life Bermuda US Equity Fund........................... 77 75 209. Monumental Life Insurance Company (Teamsters -- Camden Non-Enhanced)........................ 35,200 34,724 Additionally, the following new line items are hereby added to the Selling Holder Table: 210. London Pacific Total Return............................... 680 670 211. Meridian U.S. Equity Fund................................. 10,500 10,358 212. MFS/Sunlife Series Trust -- Equity Income Series.......... 10 9 213. Northern Income Equity Fund............................... 40,000 39,460 214. Ohio Bureau of Workers Compensation....................... 3,500 3,452 215. Travelers Total Return Series Trust....................... 31,000 30,581
SEE "RISK FACTORS" BEGINNING ON PAGE 6 OF THE PROSPECTUS FOR A DISCUSSION OF CERTAIN FACTORS TO BE CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE OFFERED SECURITIES. ------------------------ THE SECURITIES AND EXCHANGE COMMISSION AND STATE SECURITIES REGULATORS HAVE NOT APPROVED OR DISAPPROVED THESE SECURITIES, OR DETERMINED IF THIS PROSPECTUS SUPPLEMENT OR THE ACCOMPANYING PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. ------------------------ - --------------------- * QUIPS is a servicemark of Goldman, Sachs & Co. ------------------------ The date of this Prospectus Supplement is February 5, 1999.