UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 ----------------------- FORM 11-K ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 ----------------------- (Mark One): [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED, EFFECTIVE OCTOBER 7, 1996]. FOR THE FISCAL YEAR ENDED DECEMBER 31, 2003 [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]. For the transition period from _________ to _________. COMMISSION FILE NUMBER: 1-4188 A. Full title of the plan and the address of the plan, if different from that of the issuer named below: NEWELL RUBBERMAID 401(K) SAVINGS PLAN B. Name of issuer of the securities held pursuant to the plan and the address of its principal executive office: NEWELL RUBBERMAID INC. 10B GLENDALE PARKWAY SUITE 600 ATLANTA, GA 30328

REQUIRED INFORMATION Financial Statements. The following financial statements and schedules are filed as part of this annual report and appear immediately after the signature page hereof: 1. Report of Independent Registered Public Accounting Firm 2. Statements of Assets Available for Benefits 3. Statement of Changes in Assets Available for Benefits 4. Notes to Financial Statements 5. Supplemental Schedule Exhibits. The following exhibits are filed as a part of this annual report: Exhibit 23.1 Consent of Ernst & Young LLP The Plan. Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Plan has duly caused this annual report to be signed on its behalf by the undersigned hereunto duly authorized. NEWELL RUBBERMAID 401(k) SAVINGS PLAN Date: June 26, 2004 /s/ Tom Nohl ------------------------------ Tom Nohl, Member, Plan Administrative Committee 2

Financial Statements and Supplemental Schedule Newell Rubbermaid 401(k) Savings Plan December 31, 2003 and 2002 and year ended December 31, 2003 with Report of Independent Registered Public Accounting Firm

Newell Rubbermaid 401(k) Savings Plan Financial Statements and Supplemental Schedule December 31, 2003 and 2002 and year ended December 31, 2003 CONTENTS Report of Independent Registered Public Accounting Firm................................................ 1 Financial Statements Statements of Assets Available for Benefits............................................................ 2 Statement of Changes in Assets Available for Benefits.................................................. 3 Notes to Financial Statements.......................................................................... 4 Supplemental Schedule Schedule H, Line 4i - Schedule of Assets (Held at End of Year)......................................... 11

Report of Independent Registered Public Accounting Firm To the Plan Administrator of the Newell Rubbermaid 401(k) Savings Plan We have audited the accompanying statements of assets available for benefits of the Newell Rubbermaid 401(k) Savings Plan as of December 31, 2003 and 2002, and the related statement of changes in assets available for benefits for the year ended December 31, 2003. These financial statements are the responsibility of the Plan's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the assets available for benefits of the Plan as of December 31, 2003 and 2002, and the changes in its assets available for benefits for the year ended December 31, 2003, in conformity with U.S. generally accepted accounting principles. Our audits were performed for the purpose of forming an opinion on the financial statements taken as a whole. The accompanying supplemental schedule of assets (held at end of year) as of December 31, 2003, is presented for the purpose of additional analysis and is not a required part of the financial statements, but is supplementary information required by the Department of Labor's Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. This supplemental schedule is the responsibility of the Plan's management. The supplemental schedule has been subjected to the auditing procedures applied in our audits of the financial statements and, in our opinion, is fairly stated in all material respects in relation to the financial statements taken as a whole. Ernst & Young, LLP Chicago, Illinois May 21, 2004 1

Newell Rubbermaid 401(k) Savings Plan Statements of Assets Available for Benefits DECEMBER 31 2003 2002 ---- ----- ASSETS Investments $537,130,905 $450,240,147 Interest in Newell Rubbermaid Master Trust 186,384,520 177,396,232 Employer contribution receivable 4,946,173 9,026,937 ------------ ------------ Assets available for benefits $728,461,598 $636,663,316 ============ ============ See accompanying notes. 2

Newell Rubbermaid 401(k) Savings Plan Statement of Changes in Assets Available for Benefits Year ended December 31, 2003 ADDITIONS Investment income: Interest and dividends $ 10,222,554 Net investment income from Newell Rubbermaid Master Trust 8,264,912 Net appreciation in fair value of investments 47,556,445 ------------ 66,043,911 Contributions: Participant 41,262,812 Employer 24,480,292 Rollover 2,783,826 ------------ 68,526,930 Transfer of assets from American Saw & Mfg. 401(k) Retirement Investment Plan 51,581,226 ------------ Total additions 186,152,067 DEDUCTIONS Benefits paid to participants 94,164,297 Administrative expenses 189,488 ------------ Total deductions 94,353,785 ------------ Net increase 91,798,282 Assets available for benefits - Beginning of year 636,663,316 ------------ Assets available for benefits - End of year $728,461,598 ============ See accompanying notes. 3

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements Year ended December 31, 2003 1. DESCRIPTION OF THE PLAN The following description of the Newell Rubbermaid 401(k) Savings Plan (the Plan) provides only general information. Participants should refer to the Summary Plan Description for a more complete description of the Plan's provisions. GENERAL Certain employees of Newell Operating Company and subsidiaries (the Company) are eligible to participate in the Plan. Full-time employees, as defined, are eligible to participate in the Plan upon date of hire. Other employees are eligible to participate after completing one year of service, as defined. The Plan is administered by the Benefit Plans Administrative Committee, which is appointed by the Board of Directors of the Company. UMB Bank, N.A. (UMB) was the trustee of the Plan through November 17, 2003. Effective November 18, 2003, JP Morgan Chase Bank was appointed trustee. UMB and JP Morgan Chase Bank have appointed American Century Services Corporation as the recordkeeper of the Plan and agent for them. The Plan is subject to the provisions of the Employee Retirement Income Security Act of 1974, as amended (ERISA). The portion of the Plan held in the Company Stock Fund is designated as an employee stock ownership plan (ESOP). Effective December 31, 2002, the American Tool Companies, Inc. Salary Deferral and Profit Sharing Plan merged with the Plan. Effective December 31, 2003, the American Saw & Mfg. 401(k) Retirement Investment Plan merged with the Plan. CONTRIBUTIONS Participants may elect to contribute up to 50% of pretax earnings, as defined by the Plan. A participant who is a resident of Puerto Rico shall be limited to 10% of pretax earnings. The Company contributes a matching contribution for participants in an amount equal to 100% of the first 3% of compensation plus 50% of the next 2% of compensation contributed by the participant. Certain employees at the Graco's Children's Products Inc. Century Division receive a match equal to 50% of the first 6% of compensation contributed by the participant. Certain participants in the Plan are eligible for an annual 4

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements (continued) 1. DESCRIPTION OF THE PLAN (CONTINUED) retirement contribution. Generally, participants must be employed on the last day of the Plan year to receive an allocation of the retirement contribution. In 2003 and 2002, the Company made a retirement contribution to the Plan equal to 3% and 6%, respectively, of eligible participants' eligible compensation. PARTICIPANT ACCOUNTS Separate accounts are maintained for each participant. Each participant's account is credited with the participant's contributions and Company matching contributions and an allocation of: (a) the Company's retirement contribution, if applicable, and (b) Plan earnings, and is charged with an allocation of administrative expenses. Allocations are based on participant earnings or account balances, as defined. The benefit to which a participant is entitled is the benefit that can be provided from the participant's vested account. VESTING Participants are immediately vested in their contributions, plus actual earnings thereon. Prior to October 1, 2000, vesting in Company matching contributions occurred ratably over a five-year period. On October 1, 2000, all existing participants became fully vested in Company matching contributions. Employees enrolling in the Plan subsequent to October 1, 2000, are immediately vested in Company matching contributions. Retirement contributions vest over a graded seven-year period. Forfeitures are used to pay Plan expenses and reduce Company matching or retirement contributions. Forfeitures available for future use were $715,185 and $1,119,844 at December 31, 2003 and 2002, respectively. PARTICIPANT LOANS Participants may borrow from their accounts a minimum of $1,000 up to a maximum equal to the lesser of $50,000 or 50% of their vested account balance. Loan terms range from one to five years (up to ten years for the purchase of a principal residence). The loans are secured by the balance in the participant's account and bear interest at a rate based on prevailing market conditions. Interest rates on loans outstanding at December 31, 2003, ranged from 4.25% to 11.6%. Principal and interest are paid ratably through monthly payroll deductions. 5

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements (continued) 1. DESCRIPTION OF THE PLAN (CONTINUED) PAYMENT OF BENEFITS On termination of service, a participant may receive a lump-sum amount equal to the vested value of their account, or upon death, disability, or retirement, elect to receive periodic installment payments. Generally, unless the participant elects otherwise, distributions related to the ESOP portion of the participant's account will be made in equal installments over a period not exceeding five years. Benefits are recorded when paid. INVESTMENT OPTIONS All investments are participant-directed. Participants may direct contributions to the Plan to one or more of the Plan's investment funds. In addition to the investment funds offered by the Plan, participants may invest in a self-directed brokerage account. Participants may change their investment options or reallocate investment balances on a daily basis. 2. SIGNIFICANT ACCOUNTING POLICIES BASIS OF PRESENTATION The accompanying financial statements have been prepared on the accrual basis of accounting. INVESTMENT VALUATION AND INCOME RECOGNITION Except for investment contracts, which are stated at contract value, the Plan's investments are stated at fair value, which for mutual funds and common stock equals the quoted market price on the last business day of the Plan year. Participant loans are valued at their outstanding balances, which approximate fair value. Purchases and sales of securities are recorded on a trade-date basis. Interest income is recorded on the accrual basis. Dividends are recorded on the ex-dividend date. ADMINISTRATIVE EXPENSES All normal costs and expenses of administering the Plan and trust are paid by the Plan's participants. Any cost resulting from a participant obtaining a loan or requesting a distribution or in-service withdrawal may be borne by such participant or charged to the participant's individual account. 6

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements (continued) 2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) USE OF ESTIMATES The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect amounts reported in the financial statements and accompanying notes. Actual results could differ from these estimates. RECLASSIFICATION Certain amounts in the 2002 financial statements have been reclassified to conform with the 2003 presentation. 3. INVESTMENTS During 2003, the Plan's investment (including investments purchased, sold as well as held during the year) appreciated in fair value as determined by quoted market prices as follows: NET REALIZED AND UNREALIZED APPRECIATION IN FAIR VALUE OF INVESTMENTS ---------------- Common stock $26,346,304 Mutual funds 21,210,141 ----------- $47,556,445 =========== 7

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements (continued) 3. INVESTMENTS (CONTINUED) The fair market value of individual assets that represent 5% or more of the Plan's assets as of December 31 is as follows: 2003 2002 ---- ---- Newell Rubbermaid Inc. common stock $75,192,188 $108,620,133 Janus Balanced Fund * 55,528,966 American Century Equity Index Fund 50,232,761 39,682,261 Franklin Small Cap Growth A Fund 54,914,083 36,607,115 J.P. Morgan Diversified Fund 45,663,290 34,489,549 American Century Income and Growth Fund 50,345,668 * PIMCO Total Return Fund 48,857,700 34,902,138 Growth Fund of America 78,514,907 * *Below 5% threshold. 4. MASTER TRUST FINANCIAL INFORMATION Certain of the Plan's investments are held in the Newell Rubbermaid Master Trust (Master Trust) along with the investments of another Company-sponsored plan, the Rubbermaid Retirement Plan for Collectively Bargained Associates. The Master Trust consists of the Stable Value Fund, which invests primarily in guaranteed investment contracts and synthetic guaranteed investment contracts. The fund also includes a short-term interest fund in the amount of $5,219,537 and $10,622,209 at December 31, 2003 and 2002, respectively. The fund is included in the financial statements at contract value as reported by the respective insurance companies. Contract value represents contributions made, plus earnings, less participant withdrawals and administrative expenses. The blended crediting interest rate for the fund was 4.02% and 4.97% as of December 31, 2003 and 2002, respectively. The fund's blended rate of return for the 2003 year was 4.43%. The crediting rates are reset periodically and are based on the market value of the underlying portfolio of assets backing these contracts. Inputs used to determine the crediting rate include each contract's portfolio market value, current yield-to-maturity, duration (i.e., weighted-average life), and market value relative to contract value. All contracts have a guaranteed rate of 0% or higher. 8

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements (continued) 4. MASTER TRUST FINANCIAL INFORMATION (CONTINUED) Fidelity Management Trust Company serves as the trustee for the assets of the Master Trust. Each participating plan has an undivided interest in the net assets of the Master Trust. At December 31, 2003 and 2002, the Plan's interest in the net assets of the Master Trust was approximately 78.9% and 68.6%, respectively. Investment income and expenses are allocated among participating plans based upon the value of the participant accounts attributed to each plan. The Master Trust investments at December 31 are as follows: 2003 2002 ---- ---- Investments at contract value: Stable Value Fund $236,357,098 $224,911,951 Investment income for the Master Trust for the year ended December 31, 2003, is as follows: Interest and dividends $10,420,651 The contract values and fair values of investment contracts included in the Stable Value Fund as of December 31, 2003 and 2002, are as follows: CONTRACT VALUE FAIR VALUE 2003 2002 2003 2002 ---- ---- ---- ---- Guaranteed investment contracts $ 9,284,462 $ 65,335,005 $ 9,882,826 $ 65,335,005 Synthetic guaranteed investment contracts 221,853,099 148,954,737 229,869,690 139,486,885 -------------- ------------- -------------- ------------- $ 231,137,561 $ 214,289,742 $ 239,752,516 $ 204,821,890 ============== ============= ============== ============= Included in the fair value of synthetic guaranteed investment contracts as of December 31, 2003 and 2002, are wrapper contracts with a total estimated fair value of $8,016,591 and $(9,467,852), respectively. The wrappers guarantee the contract value of the synthetic guaranteed investment contracts for participant-initiated withdrawal events. 9

Newell Rubbermaid 401(k) Savings Plan Notes to Financial Statements (continued) 5. RELATED PARTY TRANSACTIONS All expenses related to the trustee and recordkeeping in connection with the operation of the Plan are paid by the Plan. All other costs are paid out of the Plan's assets, except to the extent the Administrative Committee elects to have such expenses paid directly by the Company. 6. PLAN TERMINATION Although it has not expressed any intent to do so, the Company has the right under the Plan to discontinue its contributions at any time and to terminate the Plan, subject to the provisions of ERISA. In the event of Plan termination, participants will become 100% vested in their accounts. 7. INCOME TAX STATUS The Plan has received a determination letter from the Internal Revenue Service dated March 18, 2003, stating that the Plan is qualified under Section 401(a) of the Internal Revenue Code (the Code) and, therefore, the related trust is exempt from taxation. Once qualified, the Plan is required to operate in conformity with the Code to maintain its qualification. The plan administrator believes the Plan is being operated in compliance with the application requirements of the Code and, therefore, believes the Plan is qualified and the related trust is tax-exempt. 8. RISKS AND UNCERTAINTIES The Plan invests in various investment securities. Investment securities are exposed to various risks such as interest rate, market, and credit risks. Due to the level of risk associated with certain investment securities, it is at least reasonably possible that changes in the values of investment securities will occur in the near term and that such changes could materially affect participants' account balances and the amounts reported in the statements of assets available for benefits. 9. SUBSEQUENT EVENT For plan years beginning after and including January 1, 2004, no retirement contributions will be made to the Plan. 10

Supplemental Schedule

Newell Rubbermaid 401(k) Savings Plan Schedule H, Line 4i - Schedule of Assets (Held at End of Year) December 31, 2003 IDENTITY OF ISSUE CURRENT VALUE ----------------- ------------- PIMCO Total Return Fund $ 48,857,700 J.P. Morgan Diversified Fund 45,663,290 American Century Equity Income Fund 8,650,702 American Century Income and Growth Fund 50,345,668 American Century Equity Index Fund 50,232,761 Janus Balanced Fund 2,749,744 Franklin Small Cap Growth A Fund 54,914,083 UAM ICM Small Company Fund 12,351,534 Columbia Small Cap Fund 6,574,445 American Century International Growth Fund 29,376,394 Growth Fund of America 78,514,907 Newell Rubbermaid Inc. common stock* 75,192,188 MSI Small Co. Growth B Fund 7,257 NB Genesis Trust Fund 1,524,374 Templeton Growth A Fund 2,272,577 CS Emerging Growth Corn Fund 3,804,426 MSI Value Equity B Fund 176,166 Fidelity Growth & Income Portfolio 8,703,510 Fidelity Blue Chip Growth Fund 10,187,555 Fidelity Freedom Income Fund 74,028 Fidelity Freedom 2000 Fund 96,059 Fidelity Freedom 2010 Fund 489,117 Fidelity Freedom 2020 Fund 981,259 Fidelity Freedom 2030 Fund 790,488 Fidelity Retirement Money Market Fund 840,497 Fidelity Freedom 2040 Fund 49,269 Fidelity Managed Income Portfolio 14,863,640 Brokerage Accounts 3,086,109 Participant loans (various maturities, interest rates from 4.25% to 11.6%) 25,761,158 ------------ $537,130,905 ============ *Party in interest. -2-

Exhibit 23.1 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in the Registration Statement (Form S-8 No. 33-62047, Form S-8 No. 333-105178, as amended by Post-Effective Amendment No. 1 to Form S-8) pertaining to the Newell Rubbermaid 401(k) Savings Plan of our report dated May 21, 2004, with respect to the financial statements and schedule of Newell Rubbermaid 401(k) Savings Plan included in this Annual Report (Form 11-K) for the year ended December 31, 2003. /s/ Ernst & Young LLP -------------------------- Chicago, Illinois Ernst & Young, LLP June 24, 2004