UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                            --------------------

                                  FORM 8-K

                               CURRENT REPORT
                   PURSUANT TO SECTION 13 OR 15(d) OF THE
                       SECURITIES EXCHANGE ACT OF 1934

       Date of report (Date of earliest event reported):July 23, 2004

                           NEWELL RUBBERMAID INC.
           (Exact Name of Registrant as Specified in its Charter)

              Delaware                  1-9608           36-3514169
              --------                  ------           ----------
    (State or Other Jurisdiction     (Commission        (IRS Employer
          of Incorporation)          File Number)    Identification No.)

             10 B Glenlake Parkway
                  Suite 600
             Atlanta, Georgia                           30328
   ----------------------------------------          ----------
   (Address of Principal Executive Offices)          (Zip Code)

      Registrant's telephone number, including area code:(770) 670-2232







   ITEM 7.   FINANCIAL STATEMENTS AND EXHIBITS.

        (c)  Exhibits.

             Exhibit
             Number         Description
             -------        -----------

             99.1           Announcement dated July 23, 2004, captioned
                            "Newell Rubbermaid Updates Segment Reporting"

   ITEM 9.   REGULATION FD DISCLOSURE.

   The information set forth under Item 12 below is also intended to be
   disclosed under this Item 9 and is hereby incorporated by reference.

   ITEM 12.  RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

   The information in this Report, including the Exhibit attached hereto,
   is furnished pursuant to Item 12 of this Form 8-K.  Consequently, it
   is not deemed "filed" for the purposes of Section 18 of the Securities
   Exchange Act of 1934, or otherwise subject to the liabilities of that
   section.  It may only be incorporated by reference in another filing
   under the Exchange Act or Securities Act of 1933 if such subsequent
   filing specifically references this Form 8-K.

   On July 23, 2004, Newell Rubbermaid Inc. (the "Company") announced
   that it has updated its segment reporting to reflect its recent
   divesture of Little Tikes Commercial Play Systems, announced July 1,
   2004.  The Announcement, which includes segment reporting schedules,
   reflecting discontinued operations, along with quarterly income
   statements, can also be found on the investor relations portion of the
   Company's web site at www.newellrubbermaid.com.  A copy of the
   Announcement is attached hereto as Exhibit 99.1.

   The Announcement contains non-GAAP financial measures.  For purposes
   of SEC Regulation G, a "non-GAAP financial measure" is a numerical
   measure of a registrant's historical or future financial performance,
   financial position or cash flows that excludes amounts, or is subject
   to adjustments that have the effect of excluding amounts, that are
   included in the most directly comparable measure calculated and
   presented in accordance with GAAP in the statement of income, balance
   sheet or statement of cash flows of the issuer; or includes amounts,
   or is subject to adjustments that have the effect of including
   amounts, that are excluded from the most directly comparable measure
   so calculated and presented.  Operating and statistical measures and
   certain ratios and other statistical measures are not non-GAAP
   financial measures.  For purposes of the definition, GAAP refers to
   generally accepted accounting principles in the United States.
   Pursuant to the requirements of Regulation G, the Company has
   provided, as a part of the Announcement, a reconciliation of each of
   the non-GAAP financial measures to the most directly comparable GAAP
   financial measure.







   The Company has used the financial measures that are included in the
   Announcement for several years, both in presenting its results to
   stockholders and the investment community and in its internal
   evaluation and management of its businesses.  The Company's management
   believes that these measures -- including those that are "non-GAAP
   financial measures" -- and the information they provide are useful to
   investors since these measures:

        *    enable investors and analysts to compare the current non-
             GAAP measures with the corresponding non-GAAP measures used
             in the past, and

        *    permit investors to view the Company's performance using the
             same tools that Company management uses to evaluate the
             Company's past performance, reportable business segments and
             prospects for future performance and to gauge the Company's
             progress in achieving its stated goals.

   The Company's management believes that operating income, excluding
   asset impairment, restructuring charges and other charges for the
   Company and each of the Company's five segments, continuing operations
   and discontinued operations and amounts of operating income, excluding
   asset impairment, restructuring charges and other charges as a
   percentage of sales for such respective segments, continuing
   operations and discontinued operations are also useful to investors
   because they provide information with respect to operating income
   related to continuing operations after the Company's restructuring
   plan is completed.

   While the Company believes that these non-GAAP financial measures are
   useful in evaluating the Company, this information should be considered
   as supplemental in nature and not as a substitute for or superior to
   the related financial information prepared in accordance with GAAP.
   Additionally, these non-GAAP financial measures may differ from similar
   measures presented by other companies.







                                 SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of
   1934, the registrant has duly caused this report to be signed on its
   behalf by the undersigned hereunto duly authorized.

                                      NEWELL RUBBERMAID INC.


   Date:     July 23, 2004            By: /s/ Dale L. Matschullat
                                          -------------------------------
                                          Dale L. Matschullat
                                          Vice President - General
                                           Counsel & Corporate Secretary







                                EXHIBIT INDEX


             Exhibit No.         Description
             -----------         -----------

             99.1                Announcement





                                                             EXHIBIT 99.1
                                                             ------------


                              ANNOUNCEMENT
                              ------------



   NEWELL RUBBERMAID

   JULY 23, 2004                                              PAGE 1 OF 1
   ______________________________________________________________________


                         Newell Rubbermaid Inc.
                         Atlanta, GA

                         Securities Listed
                         NYSE
                         Common Stock
                         (Symbol: NWL)

                         www.newellrubbermaid.com

             JESSE HERRON              SUSAN MASTEN
             Vice President,           Director,
             Investor Relations        Public Relations
             10B Glenlake Parkway,     10B Glenlake Parkway,
             Suite 600                 Suite 600
             Atlanta, GA  30328        Atlanta, GA  30328
             Phone: 770-407-3994       Phone: 770-407-3817
             Fax: 770-407-3983         Fax: 770-407-3983




                 NEWELL RUBBERMAID UPDATES SEGMENT REPORTING


   ATLANTA, July 23, 2004 - Newell Rubbermaid Inc. (NYSE: NWL) announced
   today that it has updated its segment reporting to reflect its recent
   divesture of Little Tikes Commercial Play Systems, announced July 1,
   2004.

   The segment reporting schedules, which reflect discontinued
   operations, along with quarterly income statements are included in
   this release and can also be found on the investor relations portion
   of the company's web site at www.newellrubbermaid.com.

   ABOUT NEWELL RUBBERMAID
   -----------------------

   Newell Rubbermaid Inc. is a global marketer of consumer and commercial
   products with 2003 sales of $7 billion and a powerful brand family
   including Sharpie{R}, Paper Mate{R}, Parker{R}, Waterman{R},
   Rubbermaid{R}, Calphalon{R}, Little Tikes{R}, Graco{R}, Levolor{R},
   BernzOmatic{R}, VISE-GRIP{R},  IRWIN{R} and LENOX{R} .  The company is
   headquartered in Atlanta, Ga., and employs over 33,000 employees
   worldwide.






     NEWELL RUBBERMAID, INC.
     QUARTERLY INCOME STATEMENT
     2003-2004


     
     
                      2003                        Q1                            Q2                           Q3
                                      --------------------------   ---------------------------   --------------------------
                                               Charges Excluding             Charges Excluding            Charges Excluding
                                      Reported   (1)    Charges    Reported    (1)    Charges    Reported   (1)    Charges
                                      -------- ------- ---------   --------  ------- ---------   -------- ------- ---------
                                                                                       
     Net Sales                         1,547.6      -   1,547.6     1,795.3       -   1,795.3     1,729.1      -   1,729.1
     GROSS MARGIN                        430.2    4.1     434.3       525.0     1.4     526.4       491.8    1.2     493.0
     SG&A                               (287.2)   0.3    (286.9)     (319.6)    0.2    (319.4)     (298.8)     -    (298.8)
     Impairment
     Restructuring                       (24.4)  24.4         -       (52.8)   52.8         -       (32.3)  32.3         -
     OPERATING INCOME                    118.6   28.9     147.5       152.6    54.5     207.1       160.7   33.5     194.3
     Non Operating Expense               (57.3)  21.1     (36.2)      (31.3)      -     (31.3)      (34.6)     -     (34.6)
     Income Taxes                        (19.9) (16.2)    (36.1)      (39.5)  (17.9)    (57.4)      (40.6) (10.9)    (51.5)
                                       -------  -----    ------      ------   -----    ------      ------  -----    ------
     Income from Continuing
       Operations                         41.4   33.7      75.2        81.9    36.5     118.4        85.5   22.6     108.2
     Discontinued operations             (25.4)  25.4         -        (8.2)    8.2         -       (10.3)  10.3         -
                                       -------  -----    ------      ------   -----    ------      ------  -----    ------
     NET (LOSS)/INCOME                    16.0   59.1      75.2        73.8    44.7     118.4        75.2   32.9     108.2
                                       =======  =====    ======      ======   =====    ======      ======  =====    ======


                                 2003                     Q4                                Full Year
                                          ---------------------------------      ------------------------------
                                                      Charges     Excluding                 Charges   Excluding
                                          Reported      (1)        Charges       Reported     (1)      Charges
                                          --------    -------     ---------      --------   -------   ---------
                Net Sales                  1,827.0          -       1,827.0      6,899.0           -     6,899.0
                GROSS MARGIN                 490.2        7.1         497.3      1,937.2        13.8     1,951.0
                SG&A                        (316.1)         -        (316.1)    (1,221.6)        0.5    (1,221.1)
                Impairment                   (34.5)      34.5             -        (34.5)       34.5           -
                Restructuring                (74.5)      74.5             -       (184.0)      184.0           -
                OPERATING INCOME              65.2      116.0         181.2        497.2       232.8       730.0
                Non Operating Expense        (36.7)       9.2         (27.5)      (159.9)       30.3      (129.6)
                Income Taxes                 (24.1)     (25.4)        (49.5)      (124.1)      (70.4)     (194.4)
                                            ------     ------        ------       ------      ------      ------
                Income from Continuing
                  Operations                   4.4       99.8         104.2        213.2       192.7       406.0
                Discontinued Operations     (216.0)     216.0             -       (259.8)      259.8           -
                                            ------     ------        ------       ------      ------      ------
                NET (LOSS)/INCOME           (211.6)     315.8         104.2        (46.6)      452.5       406.0
                                            ======     ======        ======       ======      ======      ======







                                   2004                                       Q1
                                                        ------------------------------------------------
                                                                            Charges            Excluding
                                                        Reported              (1)               Charges
                                                        --------            -------            ---------
                    Net Sales                             1,532.3                 -              1,532.3
                    GROSS MARGIN                            409.3               3.9                413.2
                    SG&A                                   (310.0)              0.2               (309.8)
                    Impairment
                    Restructing                             (22.8)             22.8                    -
                    OPERATING INCOME                         76.6              26.9                103.4
                    Non Operating Expense                   (26.6)                -                (26.6)
                    Income Taxes                            (15.7)             (8.5)               (24.2)
                                                          -------            ------              -------
                    Income from Continuing
                      Operations                             34.2              18.4                 52.6
                    Discontinued Operations                (109.1)            109.1                    -
                                                          -------            ------              -------
                    NET (LOSS)/INCOME                       (74.9)            127.5                 52.6
                                                          =======            ======              =======

     (1)  Charges are primarily related to restructuring, asset repairment, product lines exits, acquisitions and
          divestitures
     


NEWELL RUBBERMAID INC.
QUARTERLY SALES AND OPERATING INCOME
2002-2004





      2002                                    Q1                                               Q2
                           --------------------------------------------     -------------------------------------------
                                                         EX.                                             EX.
                                    REPORTED  CHARGES  CHARGES                      REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN     SALES      OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------     -----   --------  -------  -------   ------
                                                                                    
Cleaning & Organization     455.7     47.9      2.0      49.9     10.9%      489.5     40.2      0.7     40.9      8.3%
Office Products             334.1     32.2      5.6      37.8     11.3%      480.3    103.9       -     103.9     21.6%
Tools & Hardware            112.5     10.9      2.4      13.3     11.8%      201.8     19.6      0.4     20.0      9.9%
Home Fashions               222.6      9.7        -       9.7      4.4%      248.1     20.3       -      20.3      8.2%
Other                       253.0     14.6      0.1      14.7      5.8%      255.2      5.9     (0.4)     5.5      2.2%
Corporate                      -      (7.5)      -       (7.5)                  -      (7.7)      -      (7.7)
Impairment                              -                  -                             -                 -
Restructuring                         (7.3)     7.3        -                           (0.1)     0.1       -
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Continuing Operations     1,377.9    100.5     17.4     117.9      8.6%    1,674.9    182.1      0.8    182.9     10.9%
Discontinued Operations     219.1      9.7      2.3      12.0      5.5%      220.1     (0.4)     8.9      8.5      3.9%
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Total                     1,597.0    110.2     19.7     129.9      8.1%    1,895.0    181.7      9.7    191.4     10.1%
                          =======    =====     ====     =====     ====     =======    =====     =====   =====     ====



      2002                                    Q3                                               Q4
                           --------------------------------------------     -------------------------------------------
                                                         EX.                                             EX.
                                    REPORTED  CHARGES  CHARGES                      REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN     SALES      OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------     -----   --------  -------  -------   ------

Cleaning & Organization     477.6     43.5     (1.2)     42.3      8.9%      479.0     37.4     (2.2)    35.2      7.4%
Office Products             437.8     81.2      3.7      84.9     19.4%      431.9     88.8     (0.8)    88.0     20.4%
Tools & Hardware            232.9     30.7      5.1      36.8     15.4%      235.8     18.0      8.4     26.4     11.2%
Home Fashions               248.5      1.0       -        1.0      0.4%      236.5     13.3     (6.9)     6.4      2.7%
Other                       294.9     37.2     (0.1)     37.1     12.6%      309.2     36.3      1.4     37.7     12.2%
Corporate                      -      (7.5)      -       (7.5)                  -      (8.4)    (0.1)    (8.5)
Impairment                              -                  -                             -                 -
Restructuring                        (51.0)    51.0        -                          (43.4)    43.4       -
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Continuing Operations     1,691.7    135.1     58.5     193.6     11.4%    1,692.4    142.0     43.2    185.2     10.9%
Discontinued Operations     256.6     22.3      1.0      23.3      9.1%      321.3     38.4     11.7     50.1     15.6%
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Total                     1,948.3    157.4     59.5     216.9     11.1%    2,013.7    180.4     54.9    235.3     11.7%
                          =======    =====     ====     =====     ====     =======    =====     ====    =====     ====



      2002                                 FULL YEAR
                           --------------------------------------------
                                                         EX.
                                    REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------

Cleaning & Organization   1,901.8    169.0     (0.7)    168.3      8.8%
Office Products           1,684.1    306.1      8.5     314.6     18.7%
Tools & Hardware            783.0     79.2     16.3      95.5     12.2%
Home Fashions               955.7     44.3     (6.9)     37.4      3.9%
Other                     1,112.3     94.0      1.0      95.0      8.5%
Corporate                      -     (31.1)    (0.1)    (31.2)
Impairment                     -        -        -         -
Restructuring                  -    (101.8)   101.8        -
                          -------    -----    -----     -----     ----
Continuing Operations     6,436.9    559.7    119.9     679.6     10.6%
Discontinued Operations   1,017.0     70.0     23.9      93.9      9.2%
                          -------    -----    -----     -----     ----
Total                     7,453.9    629.7    143.8     773.5     10.4%
                          =======    =====    =====     =====     ====


(1) Charges are primarily related to restructuring, asset impairment, product lines exits, acquisitions and divestitures.



NEWELL RUBBERMAID INC.
QUARTERLY SALES AND OPERATING INCOME
2002-2004



      2003                                    Q1                                               Q2
                           --------------------------------------------     -------------------------------------------
                                                         EX.                                             EX.
                                    REPORTED  CHARGES  CHARGES                      REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN     SALES      OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------     -----   --------  -------  -------   ------

Cleaning & Organization     477.5     40.0      0.4      40.4      8.5%      512.4     21.0       0.2    21.2      4.1%
Office Products             322.3     47.1      0.9      48.0     14.9%      507.8    114.8       0.1   114.9     22.6%
Tools & Hardware            265.6     35.4      1.5      36.9     13.9%      294.6     47.7       0.6    48.3     16.4%
Home Fashions               219.6      4.7      1.3       6.0      2.7%      227.8      7.9       0.7     8.6      3.8%
Other                       262.6     23.0      0.4      23.4      8.9%      252.7     20.3       0.0    20.3      8.0%
Corporate                      -      (7.2)      -       (7.2)                 -       (6.3)       -     (6.3)
Impairment                                                 -                                               -
Restructuring                        (24.4)    24.4        -                          (52.8)     52.8      -
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Continuing Operations     1,547.6    118.6     28.9     147.5      9.5%    1,795.3    152.6      54.5   207.1     11.5%
Discontinued Operations     188.8    (37.5)    35.2      (2.3)    -1.2%      180.8    (12.1)      5.7    (6.4)    -3.5%
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Total                     1,736.4     81.1     64.1     145.2      8.4%    1,976.1    140.5      60.2   200.7     10.2%
                          =======    =====     ====     =====     ====     =======    =====     =====   =====     ====


      2003                                    Q3                                               Q4
                           --------------------------------------------     -------------------------------------------
                                                         EX.                                             EX.
                                    REPORTED  CHARGES  CHARGES                      REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN     SALES      OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------     -----   --------  -------  -------   ------

Cleaning & Organization     514.4     31.9      0.4      32.3      6.3%      509.4     (0.9)     (0.0)   (1.0)    -0.2%
Office Products             428.7     69.9      0.1      70.0     16.3%      422.4     77.8       1.3    79.1     18.7%
Tools & Hardware            299.3     53.4      0.3      53.7     17.9%      340.2     42.8      (0.2)   42.6     12.5%
Home Fashions               223.5     17.5      0.6      18.1      8.1%      230.1     14.3       4.4    18.7      8.1%
Other                       263.2     31.2     (0.2)     31.0     11.8%      324.9     46.2       1.4    47.6     14.7%
Corporate                      -     (10.9)      -      (10.9)                  -      (5.9)       -     (5.9)
Impairment                                                 -                          (34.5)     34.5      -
Restructuring                        (32.3)    32.3        -                          (74.5)     74.5      -
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Continuing Operations     1,729.1    160.7     33.5     194.3     11.2%    1,827.0     65.2     116.0   181.2      9.9%
Discontinued Operations     215.6    (15.2)    16.9       1.7      0.8%      265.8   (252.4)    262.0     9.6      3.6%
                          -------    -----     ----     -----     ----     -------    -----     ----    -----     ----
Total                     1,944.7    145.5     50.4     196.0     10.1%    2,092.8   (187.2)    378.0   190.8      9.1%
                          =======    =====     ====     =====     ====     =======    =====     =====   =====     ====


      2003                                 FULL YEAR
                           --------------------------------------------
                                                         EX.
                                    REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------

Cleaning & Organization   2,013.7     92.0      0.9      92.9      4.6%
Office Products           1,681.2    309.6      2.4     312.0     18.6%
Tools & Hardware          1,199.7    179.3      2.2     181.5     15.1%
Home Fashions               901.0     44.4      7.0      51.4      5.7%
Other                     1,103.4    120.7      1.6     122.3     11.1%
Corporate                      -     (30.3)       -     (30.3)
Impairment                     -     (34.5)    34.5        -
Restructuring                  -    (184.0)   184.0        -
                          -------    -----    -----     -----     ----
Continuing Operations     6,899.0    497.2    232.8     730.0     10.6%
Discontinued Operations     851.0   (317.3)   320.0       2.7      0.3%
                          -------    -----    -----     -----     ----
Total                     7,750.0    179.9    552.8     732.7      9.5%
                          =======    =====    =====     =====     ====


(1) Charges are primarily related to restructuring, asset impairment, product lines exits, acquisitions and divestitures.




NEWELL RUBBERMAID INC.
QUARTERLY SALES AND OPERATING INCOME
2002-2004


      2004                                    Q1
                           --------------------------------------------
                                                         EX.
                                    REPORTED  CHARGES  CHARGES
                           SALES       OI       (1)      OI      MARGIN
                           -----    --------  -------  -------   ------

Cleaning & Organization     447.4     12.2      3.5      15.7      3.5%
Office Products             332.8     31.8       -       31.8      9.6%
Tools & Hardware            274.3     43.0       -       43.0     15.7%
Home Fashions               226.8      3.9      0.6       4.5      2.0%
Other                       251.0     15.9       -       15.9      6.3%
Corporate                      -      (7.4)      -       (7.4)
Impairment                                                 -
Restructuring                        (22.8)    22.8        -
                          -------    -----     ----     -----     ----
Continuing Operations     1,532.3     76.6     26.9     103.4      6.7%
Discontinued Operations     142.2     (9.8)     0.0      (9.8)    -6.9%
                          -------    -----     ----     -----     ----
Total                     1,674.5     66.8     26.9      93.7      5.6%
                          =======    =====     ====     =====     ====




(1) Charges are primarily related to restructuring, asset impairment, product lines exits, acquisitions and divestitures.