New Survey Reveals 70% of Americans Are Putting "Me-Time" On Hold When They Need It Most
"People are in desperate need of more 'me-time,' especially ahead of the busy holiday season. Many Americans don't find intentional moments for themselves until it's too late and before they know it, their 'me-time' is on the backburner and their stress is too much to bear," said
As Americans continue to have an overwhelming desire for more moments of "me-time," the WoodWick brand has created a multi-sensory experience to help people maximize these moments of indulgence. Alongside its new seasonal fragrances, the brand has released four Spotify® playlists, available here, curated to complement select fragrances from its collection. From listening to the brand's playlists to the distinctive crackle of the wooden wick and must-have fragrances of the season, WoodWick candles can help Americans indulge in a bit of pre-holiday, personal restoration.
The recent survey also revealed that people are desperately searching for more "me-time," especially around the holidays. Many of which reported that they would do almost anything for more "me-time," throughout this busy season:
- 77 percent of Americans agree that having "me-time" to decompress is necessary for getting through holiday festivities, but 70 percent will put their "me-time" on hold if life gets too hectic.
- Nearly two-thirds (65 percent) of Americans said that finding purposeful "me-time" moments during the holidays can help combat feeling overwhelmed, with nearly half (46 percent) even agreeing they would endure listening to the same song on repeat for three days straight if it meant getting more time to themselves.
- The most draining activities throughout the holiday season include cleaning dishes after a holiday meal (38 percent), wrapping presents (35 percent) and cooking
Thanksgiving dinner (34 percent). - Over 70 percent of Americans report they already use candles during their "me-time" moments, with nearly half noting the calming qualities they provide while burning.
The WoodWick brand's seasonal lineup includes the new scents Elderberry Bourbon and Juniper & Spruce, that will be available starting
About WoodWick®
Refined, elegant designs. Curated, sophisticated fragrances. A distinctive, soothing crackle. WoodWick® candles have been indulging the senses since 2006. Combining carefully selected natural materials and luxury craftmanship poured into an iconic hourglass vessel, WoodWick® candles feature patented Pluswick® Innovation to share the signature crackling sound from the natural-wood wick for a unique multi-sensory experience of sound, sight, and fragrance.
About Newell Brands
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Sadie.Newman@zenogroup.com
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