Sharpie® Embarks on "The World Is Your Canvas" Tour to Empower Creativity Nationwide
To celebrate 60 years of innovation, the Sharpie Bus is stopping at creative events across the
After a recent brand survey uncovered that Americans' greatest barriers to creativity are lack of confidence (62%) and not knowing where to start (50%), Sharpie was determined to help everyone 'get creative.' The Sharpie Bus was created to travel cross-country and show people that everyone has the innate ability to make the world their canvas, they just need the proper tools and confidence to do so.
"Sharpie champions creativity in all forms, and to commemorate 60 years of creative evolution, we want to help everyone embrace their self-expression by bringing our latest innovation to some of the country's largest celebrations of creativity," said Gina Lázaro, Vice President, Brand Management, Writing at
The Sharpie Bus is brimming with everything people need to unleash their creativity. Visitors will be able to test out the new Sharpie Creative Markers on a variety of surfaces – including black and white paper, wood, metal, acrylic and tile – to experience first-hand how the brand-new markers make a bold statement on almost any surface. To commemorate the brand's 60th anniversary, the bus will also showcase the brand's iconic products from the past 60 years to pay homage to how the brand has continued to bring innovation to the writing category since its inception.
The Sharpie Bus will be kicking off "The World Is Your Canvas" Tour leading up to World Creativity and Innovation Day (
- Gov Ball Music Fest (
June 7-9 ) –New York, New York Art Battle (July 4 -6) –Chicago, Illinois Ann Arbor Art Festival (July 18-20 ) –Ann Arbor, Michigan - Comic Con (
July 25-28 ) –San Diego, California - Art Prize (
Sept. 13-15 ) –Grand Rapids, Michigan - Krewe of Boo (
Oct. 19 ) –New Orleans, Louisiana - Art Basel (
Dec. 6-8 ) –Miami, Florida
Everyone who visits the Sharpie Bus will have the opportunity to try out the new Sharpie Creative Markers to discover why they are the perfect tool to help people unleash their creativity. Visitors will be able to take home samples so they can keep the creativity flowing as the bus continues on its journey. Available in both brush and bullet tips, the markers feature no-bleed ink in 12 vivid colors that glide like paint with the precision of a marker and without the hassle and delay of priming like other acrylic markers today. Sharpie Creative Markers are available online and in-store at Amazon, Target and Walmart with a MSRP of
The Sharpie Bus will be open to event attendees at each tour stop. You can follow along with the Sharpie Bus journey by visiting Sharpie.com to see where it's headed next!
About Sharpie®
In 1964, the iconic
About
This press release and additional information about
View original content to download multimedia:https://www.prnewswire.com/news-releases/sharpie-embarks-on-the-world-is-your-canvas-tour-to-empower-creativity-nationwide-302120181.html
SOURCE
Alexandra King, +1 (404) 695-1108, Alexandra.King@newellco.com; Arden Floom, +1 (847) 436-3995, Arden.Floom@zenogroup.com