Yankee Candle Unveils Inspire as Its Fourth Annual Scent of the Year®
Citrus-Forward Fragrance Embodies the Energy, Happiness, and Inspiration People Are Seeking This Year
Created during the pandemic, the 2022 Scent of the Year, Inspire, is an intriguing effervescent citrus fragrance that creates a sense of joy while aromas of a salty sea breeze invigorate the senses with optimism.
"When developing this year's fragrance, we really focused on what people are seeking in 2022 and leaned into a scent that celebrates the small moments of joy that can be found in our everyday lives," said
Every year, Yankee Candle® fragrance evaluators work with trend experts to identify annual trends from around the world inclusive of topics such as fashion, home décor, travel, pop culture, and home fragrance, among others, to help determine the direction each year's Scent of the Year will take. In 2022, experts identified an overarching desire to find more moments of happiness amidst the everyday. Inspire combines an intriguing blend of nature-inspired green notes that embody joy and optimism including:
Top Notes: Rainforest Lime, Ginger, Verbena
Mid Notes: Bamboo, Freesia, Ocean Breeze Accord
Base Notes: Cedar, Seaside Driftwood, Sun Musks
As one of Yankee Candle's main inspirations for this year's fragrance, Ikigai guides you to find your passions and reason for being. Its ten rules of happiness, including "take it slow and live in the moment," "reconnect with nature," and "give thanks," inspired Yankee Candle to create an energizing fragrance, with a focus on reinvigorating fans to make the most of life.
Inspire also builds upon Yankee Candle's Signature® Spring fragrance line, the Sakura Blossom Festival Collection®, which is influenced by Japanese culture and the traditional
The Yankee Candle® 2022 Scent of the Year®, Inspire, will be available exclusively for Yankee Candle Rewards members to purchase during the Yankee Candle Rewards early access event online at YankeeCandle.com starting
Inspire will be available in the Yankee Candle Signature Collection Large Tumbler in
To learn more about the 2022 Scent of the Year, and the Yankee Candle Sakura Blossom Festival Collection, please visit www.YankeeCandle.com and follow along on Instagram (@YankeeCandle), Facebook (facebook.com/YankeeCandle) or Pinterest (@YankeeCandle).
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SOURCE
Sadie Newman, Sadie.newman@zenogroup.com